Create a Guest Post Strategy that Works

If you want to get your name out there and promote your website, a great way to do it is by guest posting on other blogs. This is a content marketing strategy that’s going to further your reach and drive unique visitors and traffic to discover your brand.

Guest blogging is great for so many reasons, one being it generates three times the amount of leads than paid advertising according to the Content Marketing Institute. It builds trust between you and readers which boosts credibility. This leads to longer, more frequent engagement with your content and users who like to interact with your blog post.

When your content is seen on websites that users trust and already love, some of that automatically gravitates to your content because you’re affiliated. This is a foolproof technique to grow your audience and convert them into subscribers.

Let’s look at three tips to get you started on creating a guest posting strategy that works for you.

1. Work on your pitch

Your content won’t have a chance at getting published if the pitch you send to editors is sloppy, badly written or unorganized. Your pitch is the first line of contact you have with the publication so it’s essential if you want to make a dazzling first impression. Always be sure to read the website’s submission guidelines before crafting your pitch so you don’t waste each other’s time.

Optimize all areas of your pitch:

  1. Subject line
  2. Addressee
  3. Body copy
  4. Signature

The more personalized you can make your pitch, the better. Editors can tell when a generic template has been sent to their inbox and it’ll decrease the chances of them opening it. Locate the name of the editor and address them by it in your email. If you can’t find a name, try to find another email the company uses to get in touch with visitors.

Prove your worth in your email and show them you’ll bring value to their website if they publish your guest post by sharing other published pieces you’ve written. Be clear and concise about your topic, its angle and why you could write it best. Be friendly and conversational.

2. Create high-quality content

It’s unlikely that an authoritative, well-respected website is going to feature your blog post if it isn’t well produced and of high quality. It’s insulting to pitch them something that’s generic, overdone, or just plain badly written.

Use spellcheck and grammar tools like Grammarly or Hemingway to catch the mistakes you can’t. Reading your content out loud to yourself usually helps pick out weird phrases or sentences that don’t fit. These tools are built to catch sentences that need rewording or are too long so it’s easier to keep your audience’s attention.

Conduct keyword research to find topics high in relevance to your industry. Use Google Keyword Planner or Buzzsumo to search keywords you can center your content around that your audience wants to read. This will boost your rankings in search because it drives organic traffic to your content which Google favors.

Review your existing blog posts and see what can be improved before you pitch to anyone. Consider if the content you post is relevant to your target audience and helps them learn something new. Determine if it’s written in a conversational, friendly tone and uses easy-to-consume language. If visitors or competitive sites view your blog and aren’t impressed by what they see, guest posting for them will be near impossible.

3. Work on your author bio

If the site you’re guest posting for allows you to include our own author bio, this is your golden opportunity to promote your content and social media and get your name out there even more. You’re usually allowed one or two links back to your blog and a link or two to your social media so use them wisely and link to your best content.

You want your author bio to match the vibe of the publication where you are posting. If the website’s blog posts don’t use quirky, fun, trendy language, it’s safe to assume you shouldn’t either. Stick to the tone and attitude their blog has in their posts and match it to your bio. It’s important to craft a separate bio for each site you guest post for because they’ll each have different rules and guidelines for your bio.

Wrapping up

If your content marketing strategy doesn’t include guest posting, you’re missing out on a goldmine of new subscribers and impressive conversions. Guest posts prove your worth to a new audience who knows nothing about you. It’s your chance to show your target market that you’re the perfect addition to their list of favorite websites with valuable, relevant content. If you can create quality guest posts that speak to the reader, you’re on the way to driving more traffic to your website.


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