Text Messaging Tips for Small Businesses

Most people don’t answer the phone anymore. To avoid sales calls and calls from people they don’t want to talk to, if someone doesn’t know the number calling them, they will let it go to voicemail. Many people don’t even bother listening to the voicemails, either. They don’t know how valuable that call could potentially be!

So how do people prefer to connect with others now? By text messaging of course! Text messaging allows people to communicate with others when they have time. They can also respond in situations where a phone call might not be appropriate. For this reason, it’s a good idea to utilize business texting to reach out to customers and potential customers.

Here are five ways you can use business texting to increase your sales.

1. Engage with new leads via text messages

One of the main aspects of running a business is getting people to buy your products or service. However, people need to know you exist before you can sell them something. When potential customers show even a small amount of interest in your company, ask them to sign up for text messages from you Then, you can use SMS marketing to keep them informed about promotions, events and other important things going on with your company.

Don’t forget to put all of your contact information in your text message to make it easy for customers to reach you with additional questions or information on buying. Then, if they are interested, they can call you. Crafting quality messages and including your contact information is an important part of increasing sales with business text messages. 

2. Re-engage with cold-leads by sending a simple text

Some people need to be reminded that they were interested in your company at one time or another. A text allows you to do this quickly and easily. Two-way business texting can even help you provide the customer with the information they need to know before moving forward with your company.

Even better, your potential clients will not feel overly pressured at that very moment. If they are busy at work or spending time with family, they can reach back to you when it’s more convenient for them. When a customer can call at their convenience, they are not only showing direct interest, but they also have time to talk.

Try sending a simple text to your cold leads that says something like, “Are you still interested in [your product or service]?” Then watch the replies fly in.

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3. Reduce no-shows for appointments, meetings or webinars using SMS reminders

When someone misses an appointment with your company, you miss out on revenue. However, we all have busy lives and it can be easy to forget things. Help your clients remember they have an appointment by sending them a reminder text the day of, or the day before, an event.

A text is more efficient than calling people with a reminder because you don’t need to spend valuable time at the office making phone calls. This allows your employees to focus on other important tasks.

4. Send last-minute reminders via SMS before promotions end

People don’t like to miss out on a good deal. Help your customers avoid missing out on potential savings by sending them text messages to let them know when certain promotions are ending. It’s a good idea to send a message a day or two before the promotion ends and then another on the last day. This information can encourage them to take advantage of the promotion.

5. Qualify leads over SMS before calling

Many times, employees waste time with a customer who doesn’t really need or want the product or service you offer simply because they don’t qualify for it. Send a text to the potential customer with information that will help them decide if they are a good candidate for your services or not. If you use two-way business texting, you can allow your customers to make certain selections to get more information 

While it’s extremely effective to send out reminders and messages to your customers, you want to make sure your texts include information that your customer will value or find useful. If you send messages that your customers don’t want, they are more likely to opt out of receiving texts from your business. For the same reason, you don’t want to send too many messages. No one wants to be bombarded with advertising.

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