The Importance of Professional Growth


Performance expert Bill Eckstrom discusses the importance of professional growth and how to attain it.

Whether you’re an employee or a manager, personal and professional growth may be the key to your long-term success. Even if you feel like you are in a good spot in your career, if you aren’t seeking opportunities for growth, you could be hurting your chances for future success.

Bill Eckstrom is the president and founder of the EcSell Institute, which helps managers, executives, and organizations grow by providing research, data, and clarity into how their teams are performing. Eckstrom believes that when you aren’t growing, you’re stuck in a cycle that eventually leads to stagnation. It’s searching out development opportunities, whether they be on the job or off, that can break the cycle and get you moving forward again.

In addition to individuals benefiting from seeking out opportunities for growth, Eckstrom says, organizations as a whole reap similar benefits.

We recently had the chance to speak with Eckstrom about professional growth, how it relates to professional development and the steps you should take if you feel you aren’t growing.

What is professional growth?

Q: How do you define professional growth? Does it have to take place in the classroom? Can it take place on the job?  

A: The way I view professional growth is the development or better use of talents and skills that lead to improved outcomes. This development can take place in many differing places – on the job or [in] off-the-job environments. 

On the job can be the result of experiential learning, coaching relationships, classroom, etc. However, too often people view professional growth as something that is only on the job, but it is not. For example, one of our executive leaders became a certified yoga instructor, and we have all benefited from her growth. She is more calm under fire, she has taught us more patience, and she is a better overall coach. 

Q: How is professional growth different from professional development? 

A: I understand why this can be confusing. Here is how the EcSell Institute views this: Development is the process that leads to growth. Growth is an outcome, and development is the input or the action that creates it.

Q: Should you expect professional growth to lead directly to a promotion? 

People in these environments have an aversion to order and stagnation. This is why doing career development plans is so critical. It provides an opportunity to focus on growth and not just a promotion. If growth leads to a promotion, so be it, but everyone from the front line to the top execs should be looking for ways to improve their own performance – regardless of the corporate-ladder outcome.

Q: What are the negatives that come from not growing professionally? 

A: Too much order leads to stagnation. Doing the same thing over and over again (order) will eventually lead to no growth, and no growth is typically followed by stagnation (negative growth). What breaks this cycle are complexity environments created by changing inputs. The challenge is, complexity environments create discomfort, and as a result, people avoid them. The irony is that growth only occurs in a state of discomfort. We get very in-depth on this topic in our book, . 

How to grow professionally 

Q: Where should you look for opportunities for professional growth? 

A: Chances are one’s opportunities for growth are nearby. Watch and learn from bosses (however, it is likely only 40% of them are worthy of emulating), meet with friends and ask questions, and ask family and close work peers about your growth opportunities.  

Q: What type of professional growth goals should you be setting for yourself? 

A: I believe these to be unique to the individual. Personally, I categorize my goals into mental, intellectual and physical, but obviously, there are unique ways to grow within each. 

To attain mental growth, I meditate, journal and list gratitudes five days a week. Physical development consists of working with a trainer two days a week and walking another two or three days. For intellectual development, I am always reading a book or watching a video that stretches the way I think. 

Q: What steps should you take if you feel you are stuck and aren’t growing professionally? 

A: Some sort of disruption needs to occur. What I always say is one must find a way to get out of order and find a way to enter the complexity environment. This can be accomplished by finding new or differing work, new classroom learning, a new boss, or a new attitude. 

Rapid-fire questions

Q: What piece of technology could you not live without? 

A: Technology is morphing into us as human beings, and while perhaps for the better, it also hinders human relational interactions. Don’t misunderstand – my phone goes with me most everywhere and I have a tablet next to my bed, and while it would bother me if they were lost, it would not cripple me. 

Q: What is the best piece of career advice you have ever been given? 

A: Not sure where it came from, but it was the epiphany that all team growth begins with me. I try very hard to always be developing new and existing skills and talents, because the performance of a team is always a reflection of how they are coached. 

Q: What’s the best book or blog you’ve read this year?

A: Origin by Dan Brown comes to mind as an interesting book. Certainly not his best work, but like I mentioned earlier, he challenges the way I think about things.  

For blogs, anything written by Dr. Peter Jensen’s company, Performance Coaching. He is a renowned Olympic sports psychologist, and I learn so much from his work. 

Q: What’s the biggest risk you’ve taken professionally? Did it pay off? 

A: Starting this company, EcSell Institute. I sunk almost every penny I had into this business and realized the old cliche was true – it will take three times as long and cost three times as much. And in spite of this, it has paid off. 

I also realize this type of risk isn’t for everyone. People think I was brave to do this, but one could also legitimately argue I was stupid, and both would be right. 

Q: What’s the one thing you want to make sure you accomplish this year? 

A: Being more present. I write the word “presence” every morning when I journal and work hard to live this every day. My mind does an amazing job of moving forward and backward, but it needs to be more in the now. I am already seeing and feeling improvement of moving from my subconscious thinking to more conscious thinking.

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