For e-commerce entrepreneurs and marketers alike, generating quality organic site traffic through content marketing, guest posting and social sharing is one of the most important search engine optimization (SEO) activities a marketer can undertake. If done right, generating quality organic traffic can be more impactful, and less costly, than procuring paid traffic because according to Search Engine Journal, a staggering 70% of links online searchers click on, come from organic content such as blog posts, images, infographics and videos. People trust ranked organic content over paid content when delivered on search engines. High-quality SEO tactics like content marketing can help e-commerce entrepreneurs and marketers reach more qualified buyers (and leads) at a fraction of paid SEM costs.
Paid traffic can be extremely effective in reaching potential customers and at times even more effective than nonpaid SEO traffic. On the flip side, it can be costly and very risky. For budget-strapped, novice SEO marketers and e-commerce entrepreneurs looking for the highest return on SEO, organic may be the best option to consider.
If you’re an e-commerce marketer just getting started, establishing a monthly threshold of 1,000 site visitors a day, or 10,000 site visitors a day, can seem like a far fetched reality. The good news is people ARE online, every day, and in North America alone, well over 350 million people were on the web at the end of 2019.
Here’s the thing. Reaching a benchmark of 10,000 site visitors is indeed doable and anyone can do it. Most people fail at reaching these monthly site traffic goals because they fail to establish and follow a road map of consistent SEM activity. They also fail because they have no road map. Without a roadmap, they lose hope and spiral into a space of inaction, settling into a pool of fear that they can’t take the numbers to the next level.
If you break down 10,000 site visitors a month on a website, it equates to a bit over 300 (333 to be exact) consistent site visitors a day visiting a website. These numbers don’t seem too overwhelming, do they? When breaking it down, it seems doable.
Taking your website from zero to 10,000 visitors a month is a journey. It requires a roadmap, focus, and commitment, and we’re here to provide a roadmap for you, an e-commerce marketer, to increase your website traffic to 10,000 visitors a month. Here are some time-tested-tactics e-commerce marketers and entrepreneurs are using to generate high quality, organic site traffic to an e-commerce website:
1. Build keyword variable collection pages
E-commerce websites are websites that sell stuff. Collections are curated product pages of sales items. If you’ve ever visited an e-commerce site before (i.e., Amazon.com), one of the first things you might do is search for a particular item using relevant keywords. The search results may bring you to a page of items with a similar makeup, description and pricing. The items shown on this page are likely a collection of items related to the keywords you searched. Another option for identifying items you’re looking for on an e-commerce site is to navigate to a menu link, where you’ll then be directed to a dropdown menu of curated product items. These can be defined as collection pages.
Please note: Collection pages are specific to e-commerce websites because collection pages don’t necessarily exist on blog sites or content sites
For example, if you have a website that sells t-shirts, a collection page that you might want to consider creating is “men’s T-shirts” or “women’s T-shirts.” One rationale for considering these additional keywords is that these are keywords that closely related to the quality of a search engine results page or SERP. Another rationale for building collection pages around the keywords above is that these meta keywords often show up when conducting keyword research using tools like SEMRush or Aherps.
Creating collection pages is advantageous for increasing search engine optimization because when you build pages, specifically with Shopify websites, keyword density increases when the products on the collection page are populated. Additional SEO value is created with collection page building, because when building more variable pages, you build targeted keyword phrases that ultimately increases the organic keywords that are embedded on your site.
2. Focus social media content development on people
People love seeing people. We’re social animals! In the vain of creating, developing, and promoting content on your social media platforms, focus on promoting content that includes people at the center focus of the content.
The people-loving, social animal in all of us also loves cat videos. Don’t you?
We love them because they endear us with a unique sense of warmth, they also entertain us with the same sense of endearment. Cat videos are awesome and the cutest ones that touch us the most, often go viral. Pictures of baby blue oceans and picturesque hotel brochures also capture our attention pretty markedly.
But there’s nothing more qualified, as far as online content, to get a human’s attention, and take action, than baby pictures, beautiful smiles and Beyonce! Yes, Beyonce.
When you’re developing and planning content, especially graphic and video content, focus your content creation on people, and you’ll increase your engagement among your followers accordingly. If you sell T-shirts on your website, post more pictures of people in T-shirts rather than pictures or videos of just the product. If you sell a service on your website, include people using your service, if possible, in your video or graphic promotional content.
People engage with social content by clicking to a destination, sharing content to a social platform or opting in with an email. These engagement actions ultimately increase your site’s overall reach and add to the number of website visitors your website tracks over time.
3. Seek out guest posts on highly leveraged websites
Guest posts are content pieces typically written or developed by a third party. For example, I am a guest contributor for business.com. This piece of content you’re reading right now is a guest post.
One of the hopes I have as a guest contributor to business.com is for you to read and find some value in the content I’m creating. This content sources key data to back up SEO claims that are made. In doing so, this guest post also refers traffic back to other websites with well-placed hyperlinks, better known in the SEO worlds as backlinks. Backlinks have also been proven to help increase SERP ranking as well. Essentially, the rationale underscores the fact that the more referral backlinks a site has, the more it signals to Google that the site has a certain level of authority, therefore demonstrating a unique level of ‘digital, artificially intelligent’ trust.
Guest posts add value to the contributor, like myself, and to the platform for many reasons.
For the contributor and e-commerce marketer, like myself, it’s an opportunity to develop and promote content on a different platform that reaches different audiences. Assuming website visitors engage with the content, I can expect an increase of website visits to my web properties through social shares and backlink clicks.
For the platform, guest contributing provides audiences with a new voice, fresh ideas and an added perspective to the overall focus of content that already exists on the website. Assuming a guest contributor like myself has a unique, separate social following different from the platform, any sort of traffic I can bring to the website adds value on their end.
4. Promote an audience-relevant giveaway
People love free stuff. It’s in our human nature.
Close your eyes and think for second about Oprah’s memorable giveaways on her famous daytime television show, “The Oprah Winfrey Show.”
Remember how excited audience members were when they heard Oprah scream, “You get a free car, you get a free car, you get a free car”’?
Wouldn’t you want a free car? Wouldn’t you get excited?
Free giveaways can translate to increased website traffic if done right. One great way to boost website traffic with a free giveaway is to attach the giveaway to a website related action, such as paying for the shipping cost of the free item.
For example, I once won a free book that I discovered from a social post. The post communicated that I was the recipient of a limited number of books available for free, if the recipient claimed the prize and offered to pay a nominal shipping and handling fee for the book. I paid $9.95 for the book, which I thought was a reasonable price.
The upside for the seller: They converted me as a site visitor from the social post and as a customer for the book. When I paid for shipping, they got my customer details, such as name, email, and phone number to later remarket and upsell other items to me.
The giveaway strategy has worked for all. From the novice e-commerce marketer to the most sophisticated brand marketers of all time. You can find success with giveaways as well.
Figure out a relevant giveaway item (i.e., a free T-shirt, a free seven-day service subscription) that appeals most to your target audience, and offer it in a way that is seamless and doesn’t require too much thinking or doing.
Finding SEO success takes time, focus and commitment. The short and costlier, riskier way to achieve your website traffic goals is to pay for it via digital advertising. This will undoubtedly balloon any novice e-commerce marketer’s budget to the brim. The longer and more sustainable way for generating 10,000 website visitors a month is to do it organically, through the tactics mentioned above.
Follow the road map, and you’ll be building a stronger foundation for your e-commerce website and equip yourself for long term success.