Shopify vs Amazon: How to Choose the Right Platform

    Shopify and Amazon offer excellent e-commerce solutions, and both platforms are popular. Shopify announced at the June 2019 Shopify Unite event that the company had . Amazon’s figures are less precise, but it’s commonly believed that more than 2 million sellers have products listed on that e-commerce platform.

    While both platforms offer potentially large exposure, the benefits and challenges of selling through them are unique. Businesses must choose the platform that works best for their needs, products and selling methods.

    What is Shopify?

    What are some benefits of Shopify?

    Shopify offers an easy setup and friendly administrator interface, making it one of the most popular e-commerce platforms on the market. This program also provides several free professionally designed templates.

    The administrative options for Shopify are listed in English, but you can create your storefront in any language. Additionally, the platform lets you choose which payment gateway to use. It also accepts funds in several currencies.

    Another popular function of Shopify is its , which provides access to numerous articles, how-to guides and other training resources. Shopify also has a 24/7 in-house support team.

    Keeping your customers happy is one of the most important things you can do when operating an e-commerce business. Shopify helps you provide the best tools to your customers so that they purchase through your store. Some of these features include the ability for your customers to zoom in to get a better look at your products and the ability to show other customer reviews. You can choose to work with third-party fulfillment services (or drop shippers). You can also opt to fulfill all of your own orders.

    How much does Shopify cost?

    As of November 2019, Shopify offers three pricing options. The cost is between $29 and $299 a month, plus transaction fees for each sale. You can also try Shopify for free for 14 days to help you decide whether it’s right for your business and which plan you might need.

          Shopify is extremely flexible. If the three major plans above don’t cover your needs, you might also consider Shopify Plus, which is a custom-designed solution for enterprise organizations. Another option is Shopify Lite, which lets you sell items on Facebook or a blog for only $9 a month but doesn’t include a Shopify store.

          What is Amazon?

          You probably already know that is an e-commerce behemoth. But did you know that more thanon the platform are sold by third-party sellers? You can sell on Amazon as an individual or a professional, and the platform offers several options for shipping.

          What are some benefits of Amazon?

          Probably the biggest benefit of having your products on Amazon is that it makes it easy for customers to find you. As of 2018,started their product searches directly from Amazon. Only about 46% of the search traffic began on Google.

          So, for some products, if you’re not on Amazon, more than half of potential customers may not find you.

          Here are some other benefits of selling on Amazon:

            How much does it cost to sell on Amazon?

            The cost of selling on Amazon depends on how you sell and whether you want Amazon to fulfill orders for you.

            If you’re fulfilling your own orders, you can sell as an individual or a professional.

                How much Amazon charges fordepends on the product category. For books, it’s 15% of the sales price, for example. But for consumer electronics, it’s 8% or 30 cents minimum.

                You can also pay to have items fulfilled by Amazon. That means your inventory resides in an Amazon warehouse and Amazon handles the shipping. You’ll pay aon every order plus a warehousing fee per cubic foot of product stored.

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