Content marketing forms the core of any business’s digital marketing strategy. It’s what makes your business visible online. It also drives traffic to your site and can create conversions.
The effectiveness of your SEO campaigns relies heavily on the content you create. Without great content in place, you’re unlikely to see your business take off.
Content marketing is especially important if your business operates in part or fully online. Your content marketing strategy consists of a lot more than just creating and publishing blog posts.
It can be complex and challenging, because you need to create and distribute content frequently. When you manage several content creation steps, as well as publish and distribute, it becomes essential to have a reliable content management system (CMS) in place.
A CMS does more than give you an easy way to publish content. It offers many ways to support your marketing activities and help you grow. Let’s look at some powerful ways a CMS system can make your content marketing easier.
Anyone can contribute, edit and manage content
When creating a site, it’s essential to build it on a platform that anyone can work on. Your content writers, editors and other employees may not know how to code. It can be time-consuming and frustrating to work on a platform where you need a developer’s help every time you need to add content. Choosing a CMS system makes sense, because anyone can learn to use it with a little effort.
A CMS allows multiple users to access the back-end where they can add content, edit it and manage any other changes. It can make your content team self-sufficient and productive. They’ll be able to publish content quickly and easily.
Another key reason to set up a CMS is to enable guest posting. You can set up your business site to allow people from outside your organization to add guest posts to your site. A CMS platform allows guest bloggers to only contribute content without making other changes in the admin areas.
A CMS platform enables you and your team to create and manage your content with ease. It removes the need for technical knowledge and saves time.
Your content needs to look good to keep readers on your site. Content that’s unattractive and badly formatted won’t be read. It’s important to create content that’s easy to read because more than 5.11 billion people today use mobile phones.
People read content and do research on their phones. Smaller screens are hard to navigate and can strain the eye. Also, people don’t read but rather scan content for information. CMS platforms make it possible for you to create attractive content with WYSIWYG editors. You won’t need to know HTML and CSS to create tables, make headlines or create bullet points. An editor lets you make content easy-to-to read by using smaller paragraphs, adding headlines and using formatting.
You’ll know what your content looks like as you’re typing it and will be able to make changes as needed.
CMS platforms also enable you to have a consistent look and feel for your content. WordPress has over 4,000 themes that you can choose from to create a well-designed site. You can ensure that your website looks good, no matter who adds content to it.
Great content doesn’t mean anything if people aren’t interacting with it. It’s important for your blog or site to have features that allow readers to leave comments. Comments enable you to get feedback and helpful information from your audience. They also show visitors on your site that you’re engaging with people and listening to them.
You also boost engagement by enabling users to share your content. A CMS platform will have tools that let readers share content via email or social media with the click of a button.
Such features will make it possible for your content to have as much reach as possible. You’ll also make people a part of your site experience by enabling engagement in different forms.
Easily build an online community
One of the earliest activities that any business needs to carry out is building an online community. It’s where people have a specific place to interact with your business and with each other. Creating an online community has several benefits.
- It creates brand loyalty
- You get repeat purchases and more frequent buying from members
- Members have a place to ask and answer each other’s questions
- You get more social media interactions from members who feel connected to your brand
Building an online community on a CMS platform is easy to do with membership site software. You can add a membership plugin to WordPress and set up an online forum, learning site or some other community-based platform.
An online community or membership site supports your content marketing by making people appreciate your content more. Exclusive content, such as videos, posts and downloadable material that’s not available to the public, can appear more valuable. This encourages people to visit your site more often to engage with your brand.
You’ll be able to leverage your content to drive greater engagements, boost subscriptions and win more customers with a membership platform.
Content marketing frequently involves multiple people or parties in carrying out its strategies. You have to allow content writers and guest bloggers to access your site’s back-end to upload content. It can also be necessary for some other people to edit and flag posts.
You may want to place restrictions on the kind of content users can upload. Some blogs and websites prefer to place restrictions on aspects like word counts, images and backlinks.
You also need to protect your site so that unauthorized people don’t make changes to your website that can affect its performance. It’s good to be prepared for the chance that a well-meaning user or employee can make a significant mistake and bring your site down.
A CMS platform will help you manage users’ access to different parts of your site and enforce content requirements. It can support your content-creation activities without affecting the operation of your site.
Many CMS platforms either come with SEO features in their core software or allow you to integrate with SEO tools. SEO can be challenging to implement. Using a CMS to support your efforts can save time and money.
It’s important to optimize your content to make it visible online and to appear as results for specific search terms.
A CMS platform with SEO configurations or integrations can prompt you to optimize your content and your site. For example, an SEO plugin for WordPress will prompt you to repeat a focus keyword in headings, alt-texts and in the body of your content. A CMS platform can make it easy to carry out SEO strategies even without having any expertise in the subject.
A CMS platform can help you measure and improve your content marketing with the help of analytics and data. You need to understand how visitors are behaving on your site and how they found your content.
Adding a tool like a Google Analytics plugin will give you valuable insight into how your content is performing. You’ll identify the posts and pages that have high engagement and create the greatest number of backlinks. With such data, you can continue creating and leveraging content to boost traffic and grow your site.
CMS: The backbone of your content marketing efforts
CMS is important for content marketing: It enables the content organization and streamlining. Your content marketing success depends on creating content regularly.
It can be hard to manage a vast quantity of posts, videos, images and other material. A CMS gives you a single platform for carrying out several activities.
You can compare and learn about CMS platforms to choose the best one for your business needs. The right platform will help you further your marketing efforts and support your business’s growth.