Valentine’s Day is right around the corner, which means it’s time to optimize your email campaigns for this fruitful holiday.
As stated by the National Retail Federation (NRF), U.S. consumers are expected to spend more than $19 billion total on Valentine’s Day this year. It’s a holiday businesses can depend on to rake in more sales, further their reach, and heighten engagement as people are willing to go the extra mile and splurge for their loved ones.
This is the time to boost your email marketing strategy and formulate ideas to reach subscribers in an effective, meaningful way. The goal is to show them that your brand offers them value, solves their problems and can give them what they want in a timely fashion, especially when they’re stressed out trying to shop.
Here are three amazing ideas for Valentine’s Day email campaigns you can use for your business this year.
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1. Gift guides
Valentine’s Day is all about spending quality time with your loved one and showing them how much you care. This holiday is known for couples splurging on expensive, sentimental gifts for one another and going the extra mile. But a lot of people struggle to figure out what their partner wants or would appreciate.
Create gift guides for your email subscribers. Take the stress and questioning out of the picture and present them with viable options for gifts their partner would enjoy. Of course, the more you know about your audience, the more refined your suggestions can be so they match what visitors want.
2. Promotions and discounts
You can easily boost sales and engage subscribers by enticing them with promotions, deals, and discounts. Everyone likes to feel like they’ve gotten a good deal on an item they love, and giving your audience this feeling will encourage them to make a purchase.
Use unique offers as an opportunity to make sales. Think of ways you can make customer transactions easier and less stressful on them:
- Offer free gift wrapping on items
- A small, free gift with purchase
- Take care of shipping costs which add a lot to the total
- Let customers return items without additional costs included
- Insert a text box where customers can add a brief note or message for their loved one
For the best results, run your promotions early. Don’t wait until the week of Valentine’s Day to start your email campaign and excite visitors. People need more time to make buying decisions, typically a few weeks notice.
3. Enforcing urgency
A great way to boost sales is by creating a sense of urgency in your emails. No one enjoys feeling like they’re missing out on something good or aren’t in on the amazing deals. People want to feel satisfied with what they own which is why creating urgency in your emails is so effective.
Evaluate which users click and then abandon your emails close to the date without making a purchase. Retarget your urgent emails to these users reminding them of your fastest shipping options, suggesting items they browsed previously, and showing them items they’ve abandoned in their cart.
There are several options for creating a sense of urgency in your email campaign:
- Adding countdown timers
- Using urgent language and punctuation
- Emphasizing limited availability of items
- Highlighting an expiring deal
Valentine’s Day is a great holiday to encourage increased sales and reach customers in a personalized way. Suggest items and products to them that they’d enjoy based on what they viewed previously. Use urgent language to demonstrate that visitors need to buy as fast as possible to catch great deals. Offer discounts and promotions to loyal email subscribers to show them your appreciation for their business. When you offer them relevant suggestions and make their lives easier, the only thing left for them to do is click to buy.