Bloggers have the freedom to work from wherever they want and make money doing it, which separates them from those who work a traditional 9-to-5 job. Aside from the freedom to work where they please, many bloggers benefit from their monthly passive income.
Passive income, or lagged income, sounds like a great way to make cash. You put in the initial work, keep your blog updated and collect your paycheck every month. It’s a dream that many have, but few have the luxury of making it their full-time job.
We want to help those who are struggling to make passive cash every month, or even those who just want to know more. Building a passive income isn’t an easy road, but once you make it big, you’ll find that it’s worth the initial time investment. Our goal is to give you some steps to increase your odds of making a living from your blog and building a sustainable passive income.
Step 1: Know your niche.
The first thing you’ll need to do before you can start getting a paycheck from your passive blogging efforts is to consider the niche you want to write about and what kind of audience will be attracted to your content.
If you decide to write about marketing, for instance, you’ll want to think carefully about the type of people who exist in that space and where you can fill the knowledge gap. Take your time and research the topic you want to cover. Use free tools like Twitter and Quora to find trending topics in your niche. Do you have an interesting take on a topic that has been shared thousands of times?
Building knowledge and experience on a topic is a great way to bolster your credibility and keep people coming back for more of your content. You may be wondering why this is important to making a passive income. Let’s take a look at how a relevant niche can help you make a living.
Step 2: Use Google AdSense.
Google AdSense is an excellent resource for making money, regardless of which topic you choose to cover in your blog. Here’s how it works.
Once you create your blog and start generating traffic, create a Google AdSense account and link your website to start the process of putting paid ads on your website. You’ll be able to pick the ad format that fits your content. You can choose from text ads, media ads, image ads, and hybrids of text and image ads, to name just a few.
After you’ve decided on an ad type, you’ll want to pick where to place your ads on your website. Many people opt for the top of the page, the sidebar, or sprinkled throughout the content. Once you select your ad type and placement, advertisers will take part in an auction in real time to bid on your ad space.
If you’re happy with the selected ads, you can publish them live to your site. Now, all you have to do is wait for your readers to start clicking on the ads you’ve placed. You’ll start generating revenue based on a pay-per-click (PPC) model. The more people who click the ads you’ve placed, the more income you receive. Google handles all of the legwork, making Google AdSense one of the premier ways to make a passive income online.
Step 3: Add affiliate links.
Affiliate marketing is another excellent way to help you make more money over an extended period. Essentially, affiliate marketing requires you to sign up for a company’s affiliate program. Most big-name companies have these programs. Many people use Amazon as an affiliate partner because of its wide range of items and affordable prices.
When you’ve decided on a company to work with, start thinking about smart ways you can include links to products that fit your niche. Here’s a super simple example to give you an idea of how affiliate marketing works.
Let’s say you operate a blog that talks about gardening tips and tricks. You may want to create a blog post called “Top 10 Gardening Tools You Can’t Live Without.” Before writing your piece, look on Amazon for some of the best-rated and highest-selling gardening tools out there. Use your affiliate link for those products to your blog so readers can purchase the tools you’re discussing just by clicking your link.
Every time a reader makes a purchase using your link, you’ll receive a kickback. The amount you’ll receive varies drastically, so make sure you understand and are comfortable with your share of the funds before you use affiliate links on your blog.
Affiliate marketing and Google AdSense aren’t for everyone. However, if you have some extra time on your hands, or you’re looking to make a career for yourself based solely on your blog, this is a great jumping-off point.
You’re not going to see thousands of dollars overnight. But if you’re willing to stick with it and add your affiliate links and ads to your blog, you’ll soon discover that earning a passive income can be just as lucrative as working a 9-to-5 job.